Gulf Tourists Flocking to Russia’s Moscow and St. Petersburg as New Travel Trends Emerge in 2025

Gulf tourists are increasingly flocking to Russia, particularly its renowned destinations of Moscow and St. Petersburg. As the region’s travelers explore new and budget-friendly options, Russia’s popularity has surged. The shift is partly fueled by social media trends, where influencers have been promoting Russia’s rich cultural heritage, architectural marvels, and unique experiences such as military tours.

What is Driving the Increase in Gulf Tourism to Russia?Gulf tourism to Russia has seen exponential growth, with visits more than quadrupling from 2019 to 2024. This increase is attributed to several factors, including the simplification of visa procedures and promotional efforts aimed at Gulf nationals. Russia has made it easier for visitors from Gulf countries to obtain visas, allowing for easier access and attracting those looking for an alternative to traditional European destinations.

The country’s growing relationship with Gulf states, particularly Saudi Arabia, has played a pivotal role in increasing tourism. A rise in direct flights between Moscow and major Gulf cities, along with a visa waiver program in the works, is expected to further bolster travel between the two regions. Additionally, Russia’s ability to offer affordable luxury in major cities like Moscow and St. Petersburg has made it an attractive destination for Gulf visitors.

Why Are Gulf Tourists Choosing Russia Over Other Destinations?Several factors contribute to Russia’s appeal to Gulf tourists. These include lower costs compared to traditional destinations like Europe, the novelty of visiting a lesser-explored destination, and the country’s growing presence on social media platforms. Russian cultural landmarks like the Peterhof Palace in St. Petersburg and Moscow’s iconic Red Square have become must-visit spots for Gulf nationals. The nation’s history, art, and architecture are major attractions for tourists seeking more than just leisure—offering a cultural deep dive in a relatively undiscovered environment.

Moreover, the influx of influencer content on TikTok and Instagram showcasing these destinations has attracted a younger generation eager for new experiences. Travelers have been inspired by online promotions featuring Russia’s landmarks, history, and cultural richness, prompting many to book trips.

Winter trips to Russia are also gaining popularity, particularly among those wanting to experience Russia’s severe winter conditions. Visitors have noted the distinct thrill of navigating through the frigid temperatures, an experience vastly different from their typical desert climates.

How Is Russia Adapting to the Surge in Gulf Tourism?In response to the increasing number of Gulf tourists, Russia has enhanced its infrastructure to cater to the needs of these visitors. This includes promoting luxury hotels and offering experiences that cater specifically to the tastes of Gulf nationals. Russian tourism organizations have noted a rise in demand for higher-end accommodations, with many Gulf visitors opting for 4-star and 5-star hotels.

Russia’s tourist infrastructure is adapting to cater to this influx, providing services like halal food, which appeals to many Muslim visitors, and featuring traditional Russian souvenirs like matryoshka dolls, which have become a popular item for Gulf tourists.

Despite challenges posed by sanctions, including difficulties with the use of international credit cards, tourists are adapting by carrying cash for transactions, and while GPS apps like Google Maps are not fully operational in central Moscow due to security measures, taxis remain a convenient alternative for getting around.

How Is This Shift Impacting Russia’s Tourism Industry and Foreign Relations?This shift towards Gulf tourism is proving beneficial not only for Russia’s tourism industry but also for its broader diplomatic efforts, especially with countries like Saudi Arabia. The growing ties between the two nations, particularly in areas like tourism, energy, and business, are helping Russia diversify its economic sources, as it looks to reduce its reliance on western markets.

Russia’s positive reception from Gulf tourists is also strengthening the country’s position as a growing destination for global travelers, especially as more direct flights between Gulf cities and Russian capitals like Moscow and St. Petersburg are introduced. Additionally, the potential for a visa waiver program between Russia and Saudi Arabia would further simplify travel, making Russia even more attractive for tourists from the Gulf.

Conclusion:The rise of Gulf tourism to Russia, especially Moscow and St. Petersburg, marks a new trend in global travel. Driven by simplified visa processes, the allure of cultural landmarks, and social media influencers, Russia has become a top contender for Gulf nationals seeking new destinations. As this trend continues, Russia is likely to see continued growth in tourist numbers from the Gulf region, reshaping the global tourism landscape.